Without Web Analytics you have no idea what works and what doesn’t. So if you want to improve and optimize your Digital Marketing efforts you better start measuring all sorts of metrics on your website. Website Analytics gives insight on how your visitors behave; who they are by age, gender, location, etc; how they landed on your website; what your most popular content is; your total conversions and where these conversions came from; etc, etc. With this information in hand, you can concentrate on activities that really work and grow your business faster.
So what are your favorite Web Analytics Tools?